The stylist is the figure who coordinates aesthetic-creative representations for commercial purposes, from photo shoots for advertising purposes to fashion editorials, the aim: the maximum enhancement of the product… but not only. What we really love about this profession is the possibility to ‘tell stories’ through clothes, accessories, make-up, hairstyles, images and suggestions; stories that are sometimes only apparent to individuals with a remarkable aesthetic sensibility or to insiders in the fashion system, but also for this reason so fascinating. Styling is nothing more than a synthetic way of defining a wide range of aesthetic manipulations, an ensemble of visual and cultural elements that find a magical harmony with each other. Aesthetic research that finds its expression in the body, a manifesto on which to record a series of codes and messages, has its roots in past civilisations and evolves along with social structures. Our sources of inspiration? The poetic photography of Peter Lindbergh, the creative looks of Patricia Field (costume designer of ‘Sex and The City’ and ‘The Devil Wears Prada’), the eclectic style of Katie Grand and the commitment of yesterday’s and today’s fashion designers whose work has created and innovated.