04 Dic It bag: Sofia Coppola’s SC
The link between Sofia Coppola and Louis Vuitton is something of a love story. In 2008, thanks to her close friend and former creative director Marc Jacobs, Sofia posed for the brand’s luxury luggage line ad campaign shot by Annie Leibovitz alongside her father Francis Ford Coppola.
In 2009 the Academy Award-winning filmmaker and longtime fashion lover, visited the historic Louis Vuitton workshop in Asnières, near Paris, with the intention of placing a special order but, inspired by the Speedy and Keepall models she ended up designing her dream bag, which was named Sofia Coppola after her. The SC Bag can be carried by hand or on a shoulder: it’s large so it can fit everything a woman must carry around during a days’ work, it’s soft enough to get a sporty vibe but without losing its classy Vuitton flare.
To celebrate the relaunch of this it bag, the Coppola-Vuitton dream team designed a special edition of the SC Bag, which was presented during a cocktail party at Le Bon Marché Rive Gauche: one of the oldest department stores of Paris and the designer’s favorite shopping stop-off when in town. The SC Bag homage to Bon Marché is dark cobalt color with hand painted fuchsia pink piping meticulously applied by the artisans of the maison, to echo its similarly vibrant lining. For the Spring Summer 2014 season the SC Bag comes in new bright rainbow colors, with an extra-long shoulder strap and a in two smaller sizes.
The shop windows, also designed by Sofia Coppola and on display for the entire month of October, were beautifully decorated with fawn animals, enlarged cherries, beautiful flowers and dozens of rose colored balloons.